SUMMA

CGI / VFX / AI.

The studio

SUMMA is an independent animation and live-action VFX studio for brands, games and entertainment. We bring ideas to life through 3D, AI and a commitment to deep craft, with a particular love for characters. Founded by Paulo Sampaio after nearly 20 years in animation and CG, we have the creative and production experience to make distinctive films, working closely with our partners from concept to delivery.

PRIO / Octopus

PRIO / Octopus. An octopus inspired by PRIO’s first oil field, Polvo, becomes the company’s mascot. The character anchors a tenth anniversary campaign celebrating the people behind the brand. Production: Smart Diseños / Agency: Hardcuore

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COIT / Dryer Vent Cleaning

COIT / Dryer Vent Cleaning. A hidden buildup of lint becomes IT, a curious character living behind the dryer. The film pairs CGI character animation with live action for a playful take on COIT’s cleaning campaign. For COIT.

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COIT / IT Happens

COIT / IT Happens. Soft textures, expressive eyes and playful movement introduce IT, COIT’s curious character. This short film puts an everyday mess centre stage, letting its personality emerge through the animation. For COIT.

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CBLOL

CBLOL. League of Legends champions take over São Paulo in an opening hailed by fans as CBLOL's best of all time. The official CBLOL video has 906K+ views, 44.7K likes and 1,252 comments (28 Sep 2026). For Histeria!

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Beck’s Tomorrowland

Beck’s Tomorrowland. Beck's invitation to Tomorrowland arrives on the wings of a butterfly carrying a QR code. Detailed textures and carefully shaped light give this fantasy world depth, with craft in every surface and shadow. For Lightfarm Studios

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Friskies / Paper Cat

Friskies / Paper Cat. Friskies’ cat takes on the look of folded paper. Angular surfaces and tactile textures shape its personality, while the brand’s familiar yellow and red frame the character. For The End

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Trident X Senses

Trident X Senses. Alok crosses from playing Free Fire into the game itself. Live action, animation and music follow that shift from player to character in the launch film for Trident XSenses. For Vetor Zero

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Free Fire World Series

Free Fire World Series. Detailed metal surfaces and carefully controlled lighting define this CGI sequence for the Free Fire World Series. The craft shows in the balance of reflections, surface wear and highlights, giving every object a tangible sense of weight. For Histeria!

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Covid Cup Brazil

Covid Cup Brazil. A video manifesto protesting football matches continuing while people were dying during the pandemic. We turned a trophy into a monument of skulls, confronting the spectacle of sport with the human cost of COVID-19. Personal project

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Natura’s Christmas

Natura’s Christmas. Two characters live by the routine of a cuckoo clock, until one leaves to find a more meaningful gift. An animated Christmas story for Natura about making room for affection. For Pródigo, in collaboration with Flooul Animation Studios

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Bradesco Pixar

Bradesco Pixar. Bradesco’s familiar identity becomes a sculptural object in a spare 3D setting. Soft reflections pick out the lettering, while a deep red backdrop keeps the image focused on the mark. For Vetor Zero

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LoL / Intel Arabian Cup

LoL / Intel Arabian Cup. Ten teams find their way through a maze of marble and gold towards the championship emblem. Architectural CGI sets the scene for the Intel Arabian Cup’s Prestige Division. For Histeria!

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LBFF 2020

LBFF 2020. Detailed 3D objects meet bold 2D illustration in the opening for Brazil’s Free Fire league. Quick cuts move between visual styles, carrying the pace of the game into the film. For Histeria!

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Ron Artis II / In My Heart

Ron Artis II / In My Heart. A flower growing through concrete inspired this independent animated music video about human connection. A small, largely remote team created its expressive characters and environments for Ron Artis II. Production: Flooul Animation

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Great Battle / Arno

Great Battle / Arno. A sheep and a mosquito face off in a comic battle for Arno’s Silence Force fan. Stylised 3D action introduces the product’s cooling and repellent benefits through an unlikely rivalry. Production: Zombie Studio

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Dream / WCFF

Dream / WCFF. For WCFF, endangered animals see their habitats become a nightmare. Expressive 3D characters and music tell a conservation story from the perspective of the creatures at risk. Production: Zombie Studio

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How we work

Full CG / AI. From your brief/deck to the finished film, we handle the entire production: concepts, design, animation and final delivery. VFX. We handle the visual effects for your film, including 3D, AI and compositing, working closely with your director and production team. Built around your project. We bring together the right team for your project. We like open conversations, sharing ideas and focusing our energy on what makes a difference.

Let’s do it

Let’s do it. CGI / VFX / AI.

Brands and agencies

SELECTED COLLABORATIONS Brands in the portfolio. Natura, Bradesco, Beck's, Trident, PRIO, Intel, Riot Games, Garena, Friskies, Arno, League of Legends, Free Fire, CBLOL, Tomorrowland, WCFF Agencies. SOKO, Hardcuore, Africa Creative, DDB New York, Leo Burnett Tailor Made, Ogilvy, F/Nazca Saatchi & Saatchi, DDB Brasil, AG2 Nurun, Master

Thanks

Thanks